This Monday, at the press conference earlier to Portugal’s game against Hungary, he removed two bottles of Coca-Cola from his vicinity. The Portuguese star sat down, saw the two bottles of sugary drinks and moved them away before taking a water bottle. His gesture clearly meant “drink water”.
The stock market opened at 3pm in Europe. At that time, the Coca-Cola share was close to 56.10 dollars. 30 minutes later, stocks went to a low of $ 55.22 per share.
The gesture of putting the bottles aside caused an insane 1.6% drop for the company on the stock market. And in economic terms, Coca-Cola went from being worth $242 billion to $238 billion, which was a total losses of $3.8 billion.